How to Go Viral on TikTok: 15 Tips that Surely Work!
TikTok is a well-liked platform for entertainment where many individuals spend their free time joyfully. It features various types of videos, such as informative, creative, and funny. Have you ever thought about how some users become viral on TikTok?
Have you ever wished to create content instead of just watching but don’t know where to begin? Have you questioned why your videos aren’t gaining traction? This article gives a clear guide on how to achieve virality on TikTok and become a recognized creator.
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Go to Google PlayWhat is Considered Going Viral on TikTok?
You may have heard discussions about someone going viral on TikTok, but what does it really signify? When an account or video becomes viral on TikTok, it means it has reached a significant number of views quickly.
This could be around 10,000 views in a single day, or millions in just a few days. Viral videos usually trend for several weeks and gain extensive popularity through views, shares, and likes.
How Does Tiktok Algorithm Work?
If you want a video to go viral, you must learn about the TikTok algorithm:
- Interaction and engagement rate of video. This includes likes, shares, views, saves, follows and the time spent watching that specific video.
- Watched full video. The percentage of viewers who watch the entire video (the most critical metric).
- Rewatch Rate: The number of times users replay the same video.
- Retention Duration: The total time users stay engaged with the video on the platform.
- Traffic Exposure Stages: New videos start with an initial exposure phase (typically reaching 200-500 viewers). If they perform well, they gain access to wider audiences.
- First 3 Seconds: The opening three seconds should include suspense, conflict, or a striking visual element to capture attention and prevent users from scrolling away.
15 Tips to Go Viral on TikTok
1. Be Trendy
You need to keep up with trendy videos to attract your audience’s attention and expand your reach. Creating trendy content can help you go viral.
How to be a part of trends? Use trending music, be a part of viral challenges, and use common hashtags like #Viral and #Challenge to reach a wider audience through these hashtags.
2. Use Attractive Templates
To make your videos more appealing to the audience, you can draw inspiration from popular video templates like aesthetic videos, transitions, POVs, and some funny storylines with amazing plot twists. You can get an idea from Amara Chehade who is very popular for her POVs content.
How to know about the trending video templates? Observation is the key here. Observe the videos that are coming on your page and the audience’s reaction. You can find these TikTok-worthy templates on ZAWA.
3. Build Emotional Connection
The more emotions are involved in your videos, the more your audience will be able to connect with you thus ultimately all eyes on your page. Create videos that can bring happy, sad, motivational, and warm or controversial emotions in the audience.
As your content resonates with your viewers, there are more chances that it will be liked and shared on other social media platforms.
4. Providing Real Value
If you are not so much of a drama person, opt for the information content. Share quick hacks or money-saving tips that can solve the problems of most people as inflation is at its peak these days.
You can also share quick recipes or some tips related to skincare, career, or fashion to attract and retain viewers all across the globe. For example, you can draw inspiration from the popular influencer Keri Fay who provides tips on fashion.
5. Build Your Unique Identity
While developing your brand on TikTok is to develop your unique identity. It can be any catchphrase, gesture, or element that keeps recurring in your videos.
By creating a sense of familiarity with a recurring element, you will also be able to develop a sense of connection with your audience with you. For example, Charli D’Amelio has “Dance” associated with her and that’s her unique identity.
6. Use Contrast to Captivate Audience
Your content should be unique to grab instant attention. For this, you can employ unexpected contrast to your videos and surprise your fans. For example, an older person doing interesting dance steps or an animal with a human voice-over that sounds like the animal itself is speaking.
This will not only give your brand a unique sense of identity but will also make it memorable for the viewers. Here’s Tatum, a dog, who is famous on TikTok for the cute voice-overs in his videos.
7. Capture Attention with First Impression
The initial seconds of the videos determine if a viewer is going to watch your videos further or scroll down your videos. In order to capture their attention within the initial few seconds, you can initiate your video with what “Did you know….?” or initiate scenes from the middle that will lead viewers to think about its back story.
You can include some curiosity-creating thumbnails within your videos that will lead viewers to click on the video. The majority of the videos of the Dobretwins initiate with some captions that lead viewers to watch their videos further.
8. Keep Your Content Concise
Talking too much or adding unrelated clips in a video usually loses the attention span of viewers, so be sharp! Short, quick, and crisp videos have better chances to yield you long-lasting followers.
The more concise you content is, the more likely audience retention stands a chance at improving. For example, Notorious Foodie is a culinary account known for its concise recipes.
9. Drive Engagement with Cliffhangers
Ending your videos with a cliffhanger not only makes your viewers wait for the next video but will also click on it as soon as you upload the new video. Here’s a classic example of how you can do it and encourage interaction with fans on your content.
End your video with sentences like “Subscribe below to find the end of the story, Surprise for you in the next video, double tap to know about unveil more information” etc.
10. Prioritize Video Quality
High-quality videos create a favorable experience for viewers, enhance the credibility of your account, and demonstrate your dedication to producing professional content. Utilize good lighting conditions and a high-resolution camera to achieve an elevated visual standard.
You can also improve video quality by employing the BeautyPlus for both filming and editing purposes. Stay updated with trending topics or audio by exploring the “Discover” page, then craft a polished video utilizing that sound.
11. Timing is Key
Understanding your target audience’s availability is crucial for effectively engaging them. For instance, teenagers often have free time in the evenings or during lunchtime at noon.
For accounts focused on career-related advice, evening posts may capture more attention since many professionals are available after work hours.
12. Develop an Effective Hashtag Strategy
Establishing a thoughtful hashtag strategy is essential for reaching a broader audience globally. Aim to use between five and eight hashtags per post, incorporating one general category hashtag alongside two to three niche-specific tags and one trending hashtag.
Additionally, creating a unique hashtag for your brand can facilitate connection and interaction with your followers.
Encouraging fans to utilize this designated hashtag will foster engagement with your content.
13. Enhance Engagement Through Interaction
There are various ways to increase your account’s visibility; leveraging other social media accounts or asking friends/colleagues to comment on posts can initiate meaningful discussions based on interests that resonate with your followers.
Furthermore, consider promoting “Duet” collaborations with fellow influencers or regular followers which can broaden your reach significantly. Allocating some budget towards TikTok ads also enables targeted outreach to similar audiences underlined by greater exposure possibilities.
14. Networking Through Multiple Accounts
If you aren’t sure what kind of content to make, or if you’d rather not be locked into a niche for just one account, try the multi-account ecosystem. Maintain a main account with different sub-accounts, each targeting a different topic.
Segregate the various niches and create the food review, fashion, beauty, and instant cooking recipe accounts separately. This way it will attract a different audience.
15. Cross-promotion on Other Platforms
You might have already seen influencers on one platform, i.e., Instagram, encouraging people to watch an entire video on their other platform i-e YouTube channel just as Mr. Beast tells his TikTok fans to go check out his Amazon Prime videos.
Similarly, you can use other social media platforms to try and drive your audience towards your main TikTok account using lines like, “Watch the complete video on TikTok; Follow for more on TikTok,” etc.
FAQs
One must always maintain an active profile to go viral. Hence, TikTok recommends posting at intervals of 1-3 times a day to enhance visibility and keep the audience glued to the presented content.
It is not certain when a particular post might go viral on TikTok. However, most users have noted that a couple of days to a couple of weeks is the time frame of getting a video to go viral. Once they do, it seems to trend for weeks on.
Going viral on TikTok is not only connected to the number of likes you get on TikTok. Rather it depends upon the valuability of the content, engagement, views, shares, and watch time of the videos.
Use at least 5-7 hashtags. Among these, use hashtags that are relevant to your content, related to viral trends, and hashtags that are very common among users. Also, avoid the use of banned hashtags as it can hinder your content visibility.
Conclusion
To go viral on TikTok and improve your chances of engagement, one must create content that is timely with current trends and uses relevant hashtags. Creating emotionally driven content and providing engagement opportunities keeps more viewers within the video, thus allowing them to relate to you and become loyal to your accounts.
Always keep the videos short and simple, and alternatively try going the multi-account ecosystem route to keep your viewers engaged throughout the content.
